2018 Big O Tires Franchisee of the Year

From humble beginnings, an industry leader is born

Big O Tires Overview

The Big O Tires Story

The Big O Tires story begins in 1962, amid America's burgeoning love affair with the automobile and the exploding market for replacement tires. Independent tire dealers struggled to compete against low prices from major tire manufacturers' own stores, leading a group of progressive dealers to form a tire-buying cooperative to secure volume pricing and maintain customer satisfaction. This cooperative evolved into a full-fledged franchise, leveraging collective power to benefit independent dealerships and their customers, eventually becoming North America's largest retail tire franchisor with over 480 locations in 20 states. In 1996, Big O Tires joined the TBC Retail Group, and its reach expanded further in 2005 when TBC was acquired by Sumitomo Corporation of America, yet it remains committed to its roots as a collective of independent dealers focused on customer satisfaction.

Values

We strive to deliver excellence to every guest, every time while making Golden West Tire Centers a great place to work.

We emphasize the following values:

Commitment to Team Members

Our Team Members are the heart of our business. We demonstrate commitment to each other by creating a work environment that reflects our values. Team Members are treated with the same respect and concern within our organization that they are expected to share with each Guest.

Community

We are visible and active members of the community supporting those who we serve.

Results

We plan for and are accountable to reach our goals with each Team Members’ contribution critical to our success.

Adaptive

We must continually adapt and adjust to better accommodate the unique needs of our Guests and Team Members while staying current with new and ever-developing change within our industry.

Uncompromising integrity

We are open, honest and direct in all of our dealings.

Passion for guests

Customers are treated as our Guests whose needs come first. As an empowered team, we are devoted to providing our Guests with an exceptional service experience.